# Performance Marketing Manager

> Apna · Bengaluru, India · Full-time · Posted 2026-04-06

**Workplace:** on_site

**Department:** Growth & Marketing

## Description

### Performance Marketing Manager

Location: Bengaluru, Karnataka, India (On-site)

Team: Growth/Marketing

### The Role

We are looking for a hands-on Performance Marketing Manager to drive user acquisition through high-impact paid campaigns across digital channels.

### Responsibilities

-   Plan, launch, and optimise paid campaigns across Google, Meta, YouTube, and other channels  
    
-   Drive high-quality lead acquisition and improve funnel conversion  
    
-   Continuously optimise budgets, targeting, and creatives to improve performance  
    
-   Analyse campaign performance and identify growth opportunities  
    

Work closely with content/design teams to improve ad effectiveness  

**Apna Transforming Careers Through Technology**

Since 2019, apna has connected over 60 million jobseekers with more than 250,000 enterprises and small businesses across India. Founded by Nirmit Parikh, a Stanford graduate and serial entrepreneur who recognized the challenges in entry-level hiring, apna has rapidly grown to become India's fastest unicorn in 2021—achieving this milestone in just 21 months.

Backed by marquee global investors - Insight Partners, Tiger Global, Lightspeed India, Sequoia Capital, and GSV, we're revolutionizing livelihood creation across India.

**apna advantage - Education with Guaranteed Outcomes** We're expanding beyond job matching with our new EdTech vertical that delivers:

1. **Premium Online Education**: Partnerships with top-tier universities offering UGC-accredited undergraduate and postgraduate programs

2. **Career Success Ecosystem**: Leveraging our network of 700,000+ recruiters to provide real job interviews

3. **Personalized Career Journeys**: Dedicated career facilitators, AI-powered job preparation tools, and guaranteed interviews

**Why Join Our Mission**

● **Massive Market Potential**: Over 3-4L students pursue online degrees annually in India and this is growing 50% every year

● **Consumer Impact Legacy**: Build a consumer-facing business that transforms lives

● **Exponential Growth Trajectory**: Early-stage opportunity in a rapidly expanding market

● **Competitive Advantage**: Our platform makes degree programs with job guarantees uniquely sellable

● **Elite Team Environment**: Collaborate with experts across product, operations, and engineering

● **Wealth Creation Potential**: Join during our early high-growth phase

● **Meaningful Impact of work**: Deliver genuine value by connecting education directly to career outcomes.

## Requirements

-   2–3 years experience in performance marketing  
    
-   B2C experience preferred  
    
-   Prior EdTech experience (higher-ed or scaled consumer product) preferred  
    
-   Strong analytical and execution mindset

## Apply

[Apply at Apna](https://apply.workable.com/apna/j/5D0061D54A/apply)

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